How to Verify your Site in Webmaster Tools
| to help website owners get valuable information about their sites performance and any issues that might be affecting it; such as malware for instance. The best thing about Webmaster Tools? It’s completely free to use!
Before you can take advantage of this free tool, however, you will need to verify your site with Google first. This is to ensure that you are indeed the owner of the site that you claim is yours – otherwise anybody could look at the private search data Google has amassed about your site and even manipulate how the search engine crawls your site.
Firstly, you will need to add a property (your website) to your Google Search Console. Anyone can do this, but it’s not until verification that a specific user is linked to that specific property. It is worth taking not that a website can have more than one verified user linked with it, should you wish to give more people permissions to view the data about your property. There are five ways to verify your ownership of the website.
HTML File Upload
This is the easiest and most common form of verification offered:
Simply download a HTML file that Google provide for you and upload this file to your website. Then all you can to do is click verify on the Search Console and you’re all done.
Make sure that the file is not removed, even after verification, because this will negate your verified status and you will have to do it again.
If you already use Google Analytics for your site, this can also be used to aid verification quickly. Just be sure you are following these rules:
Make sure that you are using the asynchronous tracking code within your site.
Ensure that he tracking code is in the section of the page. Set the ‘edit’ permission for the Analytics website. Google Tag Manager Similarly to Analytics, Google Tag Manager will also let you verify ownership if you use it already. There are two things you must make sure of before it will allow you, though: You need to be using the container snippet within your site. Be sure the ‘manage’ permission is allowed within the Tag Manager container.